As the Championship game for the coveted Vince Lombardi Trophy is one of the most popular sporting events in the world, so too are the brands that advertise during it. Every year, beer companies compete for top spots during the National Football League (NFL) Championship game, looking to gain exposure for their products and increase sales. The three largest beer advertisers for the big game are Coors Light, Miller Lite and Bud Light.
Bud Light, a product of Anheuser-Busch InBev (AB InBev), has been a consistent presence at each Championship game since 2011. This year marks its 10th consecutive year as a major advertiser in the game. Over those ten years, Bud Light has created memorable commercial campaigns such as ‘Real Men of Genius‘, ‘The Great Taste Debate’ and ‘Dilly Dilly‘.
Miller Lite also has a long history with the NFL, having first sponsored them in 1993. It has consistently been an advertiser in the Big Game since 2011 and has helped to create some of the most iconic commercials seen during Championship game Sunday’s over time – ranging from ‘Catfight’ to ‘Lite Side’.
Finally, Coors Light is another major beer advertiser of the Big Game past and present. Since 2009 Coors Light has released a series of commercials under its “Climb On” campaign – all meant to emphasize how people can use their beers to break free from stressful everyday lives. The brand also uses its digital channels to engage with consumers leading up to and after the game.
All three of these brands have achieved success through creative marketing campaigns which have resonated with viewers during each broadcast of the championship game. Given that there is high demand for ad space during this event, it is no surprise that AB InBev, Miller Brewing Company and Molson Coors Beverage Company would choose to put their products on center stage every February. Furthermore, by utilizing multi-platform campaigns across digital media outlets prior to and following the big night itself they ensure maximum engagement with potential customers long into future weeks or even months afterwords.
It is clear that Bud Light, Miller Lite and Coors Light will continue to be NFL Championship game advertisers for many years to come due to their consistent success over time as well as their ability to utilize multiple platforms when advertising during this highly coveted event each season. Their longevity within this space proves just how much consumers respond positively when these companies invest heavily into marketing campaigns around such a massive event like NFL’s championship night each year.
Who doesn't love a cold lager? It's like a symphony of flavors dancing on your taste buds, with a...
Low calorie cocktails can be a great way for dieters to enjoy a refreshing drink without having to...
The tantalizing elixir of the Caribbean, rum, has been a staple for pirates, sailors, and beach...